James Allen Willis

It is with a heavy heart that I post the obituary of my friend and former boss, Bill Woishnis. I worked for Bill from 2000 until I left Knovel Corporation at the end of 2006. Even though I had moved on to another position, Bill and I stayed in contact. A sage friend once told me, “You know who your true friends are if they stay in contact with you after you leave a job.” Bill and I, along with several other friends from William Andrew Publishing/Knovel have stayed in touch since 2006, regularly getting together for lunch. Invariably when we did, Bill picked up the tab. He was that kind of guy. He was someone whom I called a friend–a good friend. He truly, deeply and genuinely loved people–everyone he met. I will miss him sorely. I now have a hole in my heart that was once filled by Bill Woishnis. Please keep his wife Jeri and son Aidan in your thoughts and prayers during these difficult times.

Below is his obituary. Rest in peace my friend.

In Memoriam

William Andrew Woishnis

Bill Woishnis, of Gilbertsville, New York, passed away suddenly on August 2, 2009.  Bill was born on September 27, 1958 in Springfield, Massachusetts, to Jean (Biergel) and Joseph Woishnis.  He attended Cathedral High School, and graduated with a degree in mechanical engineering from Worcester Polytechnic Institute (WPI).  He studied acting briefly, while pursuing a career in science.  He worked as a plastics engineer for Hewlett Packard in the early nineteen eighties and then founded his own company, William Andrew Publishing, based in Norwich, N.Y., in 1990, with its seminal applied-science series, the Plastics Design Library.

A visionary whose innovations largely shaped today’s electronic publishing industry, Bill co-founded, in 1999, Knovel Corporation ,a groundbreaking data driven science and engineering information service.

Throughout his years with both companies, Bill worked with his wife Jeri Wachter, and a team of devoted publishing professionals, who together produced many applied science books, series, and databases by and for scientists around the globe, in fields such as environmental remediation, wild animal preservation, electronics, plastics design and, most recently, nanotechnology.

Bill was a devoted husband, and a “dreamingly wonderful father” according to his son, Aidan Arthur, who at the age of thirteen is a beautiful reflection of Bill’s true self. He will be missed greatly by his family, friends, and colleagues, who spoke of him as a kind, gentle, and devoted man.  Bill is survived by his wife Jeri, his son Aidan, by his parents Jean and Joseph Woishnis, as well as one brother, Joseph, and six sisters;  Jeanne Gavrin, Barbara Moriarty, Mary Lee Bertrand, Carol Mentos, Beth Chianciola,  and Mary Beth Sutton. He is also survived by nephews and nieces: Jeanne, Monica, and Andrew, Aaron, Eli, Ian, Kiri, David, Daniel, Tommy, Billy, Christina, Brian, Brittany, Benjamin and Yeecel, all of whom he loved dearly.  Bill was also a wonderful son-in-law to Arthur  and Lois Wachter, and a caring brother-in-law to Jan’Ann and Greg Liberman.

In lieu of flowers, donations may be sent to Catskill Area Hospice or the S.P.C.A.

A private service for family will take place on Wednesday. Condolences may be sent to P.O. Box 289, Gilbertsville, NY, 13376.  A memorial service will follow at a later date.

Let me share a bit of brilliant marketing with you. The Binghamton, NY area has been without a bigbox electronics store since Circuit City went bankrupt and closed their local store earlier this year. So when it was announced that a new Best Buy was coming to town, more than a few hallelujahs could be heard around these parts. Fast forward a few months, and the new Best Buy building located on the Vestal Parkway is now almost done. I don’t know when the official opening is scheduled, but every time I pass by the store, it looks more and more like it will open very soon.

Imagine my surprise a few days ago when I got a “follow” on my Twitter account by @VestalBestBuy, the official Twitter account for our soon-to-open store. Let me tell you why this is brilliant and savvy marketing. Someone at the Vestal Best Buy (either headquarters or perhaps the local manager) searches for people who use Twitter in our area, and “follows” them. When you “follow” someone on Twitter, the followee receives a notice via email that you have followed. Most people will check the profile of the person following to see if they are legitimate, and if so, will follow them back as a courtesy. By doing this, @VestalBestBuy has, in essence, tapped people like me on the shoulder (in a non-offensive way) to say, “Hey, notice me.” If people follow back, Best Buy then has a way, with permission, to present their messages to the people following them. One of the most important messages for @VestalBestBuy will be the grand opening!

If I were the savvy marketers at the Vestal Best Buy, I would feed my Twitter stream with special offers–maybe even a Twitter-only reception prior to the grand opening. It would be a fascinating experiment to see how much word of mouth Twitter could drive in a local market. My guess is that such a reception would be mobbed.

Using Twitter to Generate Sales

Here’s an easy action plan for businesses, large or small, or even for individual salespeople, to leverage Twitter in generatating sales:

1. Create a Twitter account if you haven’t already. It’s easy to do: Twitter.com

2. Start “tweeting” (posting short messages, no longer than 140 characters). What should you post? Link to articles and web resources that your prospects and customers will find useful. Not necessarily items from your own industry. Think about your prospects’ pain points, needs, problems and passtimes. Do not post things like “Heading to the shower.” TMI folks, TMI.

3. After (and only after) you have at least a dozen good tweets, start following people. Where do you find them? To locate people in your geography, use http://search.twitter.com. Click on Advanced Search, input a ZIP code and adjust how far from that ZIP you want to search for users. Viola! You’ll see a list of tweets and twitterers (the people who authored the tweets). You can now click and subscribe to peoples’ Twitter streams, which is called “following.” Many of them will follow you back, and when they do, you will have established a community or “tribe” as Seth Godin calls it.

A few more ideas on finding people to follow: If you’re in retail, have a signup form at the checkout counter, ask people to leave their Twitter name and perhaps their email address. If you’re a salesperson, ask your prospects and customers for their Twitter name when you talk with them. And any time you receive an email, check the signature block of the person sending it–sometimes they will insert their Twitter name.

Once you have a Twitter tribe receiving your brief messages, in time those messages will inspire confidence and familiarity, and eventually, trust. People buy from people they like and trust. Become a person other people trust by using Twitter, and you’ll generate revenue for your efforts. The Vestal Best Buy understands it–which is why their use of Twitter is brilliant.

Firefox is my web browsing software of choice, and has been going on four years now. I love it’s speed and it’s extensibility. I can add all sorts of functionality to it–little “add on” programs that make life easier for a web worker like me (FireFTP, Delicious bookmarking and SeoQuake are just some of the ones I use).

Confession: My computer is long in the tooth–a Dell Dimension E310 (4+ years old) running Microsoft Windows XP, Media Center Edition, Version 2002 Service Pack 3. The chip is a Pentium 4, 2.80 GHz with 2 GB of RAM. But enough of the tech talk. My senior citizen computer ran the previous version of Firefox just fine.

I have now had two really lowsy experiences with Firefox upgrades. The first was more than a year ago when Firefox went from 2.x to 3.0. The new Firefox, for a long time, caused major problems on my system. Eventually they ironed out the bugs and it started working fine, but it took a good three months or more for things to return to normal. But they’ve just gone and done it again. This time the upgrade was from version 3.0 to version 3.5. And it is a DOG (speedwise). When I click to launch the browser, it takes at least a full 60 seconds before it opens. Then, when typing in the address bar, or clicking links to new sites, I experience major delays where the keystrokes stop and have to catch up. Not good.

I did a search and found this advice from one of my favorite blogs, Lifehacker: Speed Up Firefox 3.5 Start-Up on Windows. It seems Firefox, for security reasons, does a lot of random checking of files on your hard drive. I don’t profess to understand the technicalities involved–all I know is that whatever they’ve done to the newest version, it simply does not work for me. The delays I now experience with Firefox 3.5 have driven me to use Google Chrome 95% of the time. Yes, I really miss the add-on programs I used with Firefox, but day by day I’m learning shortcuts and workarounds to minimize my pain. Too bad for Firefox. They’ve now blown it twice, and if, as predicted, Chrome releases add-ons too, it’s bye bye to Firefox for me.

I sincerely hope Mozilla can turn it around before it’s too late.

Note: My notes from Day 2 will come along soon. I wanted to pen Day 3 while it was still fresh.

Jeanette Windler – Heralding Hope Through the Storm

Nothing could prepare me for the opening talk at today’s event. I had the pleasure of meeting Jeannette Windle at dinner on Sunday evening. She sat a few spots away and we discussed Twitter, Facebook and social media for a few minutes. Jeanette is a fiction author–one of those rare breads that I have tremendous respect for–people that possess a skill and talent that I do not (but wish I did). I have to confess I’m in awe of creative types who can spin yarns ex nihilo. But my thing is nonfiction and the reason I’m attending the conference is to get better at my wordsmithing and to grab those nuggets that will help me be more productive and more creative with nonfiction. So when the headliner for the first session of the morning is a fiction person, I’m curious, but not necessarily eager to listen because, well, there’s only so much a lughead like me will learn, right? Wrong.

Jeanette’s talk was inspiring–deeply so. Her words moved me in a way I have not been moved in a long time. Can I confess that Mr. big tough-guy needed more than a few Kleenex while listening (perhaps a better word is “experiencing”) her talk? I won’t do the injustice of relating Jeanette’s story myself–buy the CD and listen for yourself! Or borrow it from me because I’ll be buying it. Her message was one of hope amidst despair. There is a common struggle all writers face, in fact, all Christians face–in fact, all humans face. Things in this life are broken. Sometimes expectations are dashed. People are often asked by God to do really hard jobs. We don’t always live happily ever after. But one of the big points (the biggest by far for me) from Jeannette’s talk this morning was: God is big enough to hear our cries and complaints and accusations and shaken fists and anger and despair–and He doesn’t mind. He wants to hear it. He wants us to vent. In fact, when viewed from an eternal perspective, we likely wouldn’t mind our current plight if only we could figuratively raise ourselves up and peer out over the eternal landscape. Our trials and tribulations here would seem pretty small. Not that it matters right now! Deadlines loom, words won’t come, bills need to be paid, kids rebel…life goes on. But every now and again, poke your head up into the God-plain of existense for just a moment and look at life from His perspective to regain a healthier perspective for yourself.

James Watkins – Writing to Change Lives (Major Morning Class)

Jeanette is a tough act to follow, but Jim Watkins is up to the task. This is the second day (of the four) I’ve taken his morning class on writing. I’m filling up an entire notebook with notes (and yes, I did purchase his book too). Jim started off by talking about how men and women process information differently, with some humorous anecdotes. He also talked about focusing your writing, not biting off more than you can digest in a single X (article, poem, book, etc.). What makes a good lead and how to grab them by the throat right up front. Organizing your message and article. And being persuasive. I’m learning a lot from Jim and really appreciate his honesty and transparency. Be sure to visit Jim’s website: www.JamesWatkins.com.

Rusty Wright – Secrets of Successful Humor

Rusty’s session on writing (and speaking) humorously came immediately after lunch. Perhaps the biggest laugh came at the beginning of the session while Rusty was introducing himself and the topic. He started off by saying hopefully lunch would not make us drowsy and he would do his best to keep the session lively, whereupon one of the conferees raised her hand to relate a very short story. She said that if Rusty should happen to notice her nodding off during the talk it would not be because of his material or delivery, but because she had taken two sleeping pills, quite by accident, just before entering the classroom. Chuckles rippled throughout the crowd. I thought she was a plant–but she was serious! And I thought how appropriate that it happened to Rusty prior to delivering a talk on humor. (If you ever read this Rusty, my apologies as I don’t believe I properly built the tension before relating this anecdote. But that’s not your fault–I need more work on my humor!) Rusty, as I’ve previously mentioned, is a speaker par excellence. And his humor session continued to prove it. I love his handouts and I mark all over them. I’ll be working harder on my humor bits.

I’ll add just one bit of advice I’ve heard along the way: All good humor has, at its core, a kernal or nugget of truth. That’s what makes it funny.

Rusty Wright – Unblocking Writers Block

Another excellent handout from Rusty with lots of ideas to get the brain going when it’s stuck. One thing in particular stood out for me. He didn’t say it quite this way, but it’s the way I heard it: High stress = low creativity. And another: Always carry something with you, like a pad, so you can write down ideas when the inspiration strikes. Visit Rusty’s website for more: www.probe.org/Rusty

James Watkins – Writing for Goldfish: Hooking Online Readers

Although I LOVE Jim’s talks, this one was a bit diappointing for me. And not for bad or incorrect content. The content was about how to construct web pages (that happen to be your articles) so people can find them and read them better. And he pointed out, quite correctly, the difference between online reading and print reading. My disappointment was two-fold: My day job is marketing, and a lot of it is online/electronic marketing, so the concepts he provided I already knew. Secondly and more importantly, my very strong sense is that most of the people at the conference don’t have their own blogs or websites and consequently most of the material went over their heads. I believe the writers at the conference would be better served (next year) with more Blog 101 types of courses. And a course on social media (Twitter, Facebook, LinkedIn and the like). So my criticism is not with Jim’s always excellent preparation and content, but a mismatch between it and the conferees. They were scratching their heads during the talk.

Having provided a gentle critique, I will tell you about a very important take away for me. It was near the end of Jim’s talk. I have blogged for a few years. Many of my blog postings deal with local politics with the occassional trip into national politics. I’ve often thought that my “pen” was perhaps too sharp–that my snarky sarcasms may be damaging my own testimony and the testimony of Christ. But I always seem to become possessed when writing on political topics about which I’m passionate and I just can’t help myself! Jim offered some advice that will help me. He said that while “attitude” in online writing is more edgy (and mine certainly is), we should ask ourselves this question: Will what I write cause people to draw closer to God or drive them further away? That sentence gave me pause. He also quoted Colossians 4:5 and said our writing, our speech, should be full of grace and truth as Paul wrote. And finally, he offered the acronym of OAF: always be Objective, Accurate, and Fair. Good words and good thoughts for writers to live by.

That’s it for Day 3! Looking forward to tomorrow.

Sometimes it seems that God ordains events. It’s as if the Holy Spirit whisphers in your ear, “You’re in the right place at the right time.” And that’s how I felt this first day of the Montrose Christian Writers’ Conference. I must confess I waffled on whether or not to attend. It’s a whole week. I haven’t planned for it. There’s a lot happening with work. What if the family wants to take off some time for a summer vacation? Always doubts. But somehow this year it felt right, like it would be a good year to attend. And so, at the last minute, I sent in my reservation, made a few arrangements with work, and decided to go. I’m glad I did.

I’m a commuter for the conference. I live about a half hour from Montrose, PA (on the outskirts of Binghamton, NY), so I’m not staying on site. But I don’t think that seriously detracts from the opportunity to connect with others, which is one of the best reasons to attend a conference. Witness this first day! Upon checking in, paying and receiving my conference kit, I decided to “sit a spell” on the front porch, parking myself in a rocking chair that will handle my size. Sitting in the same area were two older gentleman–older than me anyway. After I purused my conference materials, I started to engage in discussion with these two fellow writers, wondering what they write and why they were attending. I asked the first gentleman where he’s from, and he proceeded to tell me that although he and his wife have a place in the Buffalo area, and a summer place not far from Montrose, but he grew up in Norwich, NY. Wow! So did I, which I responded. I told him I grew up on the King Settlement Road between Norwich and New Berlin. He asked me where, his jaw noticeably dropping open. When I told him who I am and where, he about passed out. It seems that David Sawyer, the gentleman I was speaking to, grew up next door to my mother (and where I also grew up). He not only knew my mom’s entire family, but was best friends with my uncle David Slentz. And he knew my dad too! We visited for a half hour and I brought Dave up to speed on the family, who was still living, who had passed on, and what we’ve all been up to. He hasn’t seen my mom and dad in many years. During those years he married, became a school psychologist and retired from that profession nearly tens years ago, and now keeps busy writing and visiting his seven grandchildren. Isn’t it sweet to reconnect with old acquaintenances (and their families)?

The other gentleman in our threesome was Bob, and he’s from New Jersey–not far from the Delaware Water Gap. Bob has an interesting history. And no, I’m not related to him–not that I know of! Bob entered the military near the end of the Korean War and was asked to be a trainer/teacher. That fateful decision launched him in a lifetime profession of teaching, but not before he served 13 months on an island in the South China Sea with 50 men. After that experience he was discharged and went to NYU on a GI scholarship, for teaching. He went from one island that was 22 square miles to another–and worlds apart (not just in geography). Bob has lots of stories to tell and he’s now telling them through his writing.

Both men are rooted deeply in Christ and it showed in their speech. Already in the first 45 minutes of the conference, before an official word was spoken, I felt at home and at ease–like I’ve already made two important connections.

Before the evening session on this first day (which is the first session of the conference), I ambled off to dinner, sitting with Carlene VanCott, drama teacher and librarian at my children’s school. It was nice to catch up with Carlene and what’s happening with her family and in her life. She’s a writer, and an editor, and we often encourage each other to “keep writing” when we meet in passing at the school. During dinner several of the conference speakers were eating at the table where I sat. I thought I recognized one of them, Jeannette Windle, a fiction writer who grew up in South America, from a Twitter message she posted earlier in the day. She said she was off to the Montrose conference…so I mentioned I had seen it. That led to a discussion of Twitter, Facebook and LinkedIn, and involved David Fessenden (another conference speaker, managing editor for CLC Publications in Philadelphia) and his wife. The four of us had a great discussion at our table about social media and how it can be used for marketing. I was flattered they asked if I was doing a presentation on the topic! Alas no, I’m just a conferee. But, if Patti Souder reads this entry, keep me in mind for next year!

Did I mention that Montrose puts on great meals? The food is top notch, and of course, the conversations…! It’s fun to look around the dining room and see a room full of writers, from novice to those who have published numerous books. It’s high energy and just plain fun. When you tell someone else that you write “because I have to,” that’s all you need to say. They “get it”–no further explanation is necessary. It’s fun to be around other writers.

After dinner I had a slice of time, so I fired up the netbook (I have an Acer Aspire One) to check work-related emails. Another conference speaker–John Knapp, who is an author, textbook writer, editor and former English professor–engaged me in conversation, asking where I’m from, why I’m there, and our conversation turned to Twitter because I had just made an entry. He wanted to know more about Twitter, so I started to show him my Twitter account and explain what in the world it is and why it’s important. Unfortunately our conversation was cut short because the first session was starting and it was already 7:30 pm. We agreed I would show him more about Twitter later in the week–and I will.

After singing and announcements, we were treated to an opening speech given by Rusty Wright–author, journalist, columnist and lecturer on six continents. Let me say, I felt as though I were drinking from a firehose! He’s an excellent speaker, and the material he presented was not only inspiring, but practical. His topic tonight: Communicating Effectively with Secular Audiences. Rather than expound on his points, I’ll just say I’m purchasing the recording of the session because there was so much great material I literally could not take it all in.

After the close of the session, I said a “hello” to Ed (sorry Ed, I’ve forgotten your last name), whom I had met at a previous Montrose Writers’ conference 4-5 years ago. Ed has had two entries in the “Chicken Soup for the Soul” books. Well done Ed! He’s a talented writer, and a talented artist too.

And so, my soul seems filled to overflowing on just the first afternoon. I’m looking forward to the rest of the week, to inspiration, to honing my writing craft even more, and to meeting more interesting people.