I’ll be teaching a “major morning class” on blogging—90 minutes for four days, Monday-Thursday. We’ll cover the following:

Day 1: Blogging 101 – Introduction to Blogs & Blogging
A brief overview and history of blogging and its roots. A look at the variety of blogs published today, from personal blogs to professional blogs (similar to online magazines) to corporate blogs, and the numerous opportunities that await writers in the electronic medium. A look at microblogging (Twitter, Facebook and others). And a very practical step-by-step method for how to track and read blogs, and how to interact with other authors and with readers (via blog comments). Day one provides a foundation for understanding the broad range of blogs and will answer the question, “Just what is a blog anyway?” And more importantly, “Why blogs are definitely in your future if you’re a writer.”

Day 2: Blogging 201 – Attracting a Publisher via Your Blog
This day is devoted to establishing a blog that showcases your talent to capture the interest and offer from a publisher to take your writing into print. Some people today refer to this as establishing a personal brand, and some call it creating an author platform from which to showcase your writing. It’s similar to an online portfolio. Your blog IS your website, and we’ll show you the steps to set up your very first blog (if you haven’t done so already). And we’ll give you suggestions for what to blog about, how often to blog, how long each post should be, and loads of other practical tips for how to write blog posts.

Day 3: Blogging 301 – Freelance Blogging
Did you know there are networks of blogs similar to magazine publishers with multiple titles–and they will pay you for freelance submissions? Freelancing for blogs is similar to freelancing for magazines–only there’s a far better chance you will get published. There is also a developing market and need for corporate blogging. PR departments often do not have the time nor talent to devote to blogging. This day will explore the blogging marketplace, where to find opportunities, how to make submissions, how much the markets pay and more.

Day 4: Blogging 401 – Professional Blogging
In the final segment, we’ll discuss the great opportunities that await if you want to blog professionally. What is a problogger? How do you make money from blogging on your own? What markets should you consider? What technology should you use? Yes, there are people making a comfortable living from blogging! Come and find out how.

In addition, I’ll be teaching two afternoon workshop classes (45 minutes):

Ebook Explosion
There is no doubt that 2010 is the year ebooks are going mainstream. More than 3 million Amazon Kindle ebook readers have been sold since 2007. Sony, Barnes & Noble and a dozen other manufacturers have or are introducing ebook readers in 2010. And the 800-pound gorilla, Apple, introduced the iPad in April, with sales already exceeding 3 million (it took Amazon’s Kindle  three years to reach that number!). Macmillan and other publishers are playing hardball with Amazon over ebook “agency” pricing. Google has digitized some seven million books! Today, authors can elect to go direct to e-print with Amazon and earn a 70% royalty. The entire industry is undergoing tremendous change. This session will explore the latest developments and give writers some ideas about how to think about, negotiate, and deal with electronic publishing.

Online Tools for Writers
From outliners to word processors to email to calendars to note taking and everything in between, writers have a smorgasbord of free and low cost online tools at their fingertips. Google and other software manufacturers have made “cloud computing”—software delivered via the web browser—a reality. This session will explore and recommend some “best of” tools that writers will find handy to have in their virtual toolbox. It’s time to start living in the cloud.

I’d love to see you in Montrose!

I attended grade school in New Berlin, New York. For the uninitiated who don’t live in Chenango County, New Berlin is pronounced “new-BERL-in,” and most definitely not “new-ber-LIN.” In grade school one of our favorite field trips was to nearby Hunt’s Pond State Park. By state park standards Hunt’s Pond is small. It’s a wooded area with a 20-acre pond in the center and just 16 campsites scattered around it.

In the fourth grade we went on a field trip to Hunt’s Pond. Fishing and fossil hunting were two of our favorite activities. Following that trip, all fourth grade students had to write an essay detailing our experiences. Although I no longer have a copy, my essay along with one other, was chosen by my teacher to be printed in the local weekly newspaper, The New Berlin Gazette. As you can imagine, for a 10 year-old boy having your words printed in the newspaper was about the biggest deal in the world. Although other events would come along to influence my path to writing, my Hunt’s Pond essay was the fork in the writing road for me.

So it’s with some sadness I noted recently that a number of New York State Parks, including Hunt’s Pond State Park, have been closed because of state budget shortfalls. I won’t wax political in this post, but it seems to me there are many other places the state could save money other than closing parks.

Regardless of whether it’s open or closed, Hunt’s Pond will always have a special place in my heart.

Note: My notes from Day 2 will come along soon. I wanted to pen Day 3 while it was still fresh.

Jeanette Windler – Heralding Hope Through the Storm

Nothing could prepare me for the opening talk at today’s event. I had the pleasure of meeting Jeannette Windle at dinner on Sunday evening. She sat a few spots away and we discussed Twitter, Facebook and social media for a few minutes. Jeanette is a fiction author–one of those rare breads that I have tremendous respect for–people that possess a skill and talent that I do not (but wish I did). I have to confess I’m in awe of creative types who can spin yarns ex nihilo. But my thing is nonfiction and the reason I’m attending the conference is to get better at my wordsmithing and to grab those nuggets that will help me be more productive and more creative with nonfiction. So when the headliner for the first session of the morning is a fiction person, I’m curious, but not necessarily eager to listen because, well, there’s only so much a lughead like me will learn, right? Wrong.

Jeanette’s talk was inspiring–deeply so. Her words moved me in a way I have not been moved in a long time. Can I confess that Mr. big tough-guy needed more than a few Kleenex while listening (perhaps a better word is “experiencing”) her talk? I won’t do the injustice of relating Jeanette’s story myself–buy the CD and listen for yourself! Or borrow it from me because I’ll be buying it. Her message was one of hope amidst despair. There is a common struggle all writers face, in fact, all Christians face–in fact, all humans face. Things in this life are broken. Sometimes expectations are dashed. People are often asked by God to do really hard jobs. We don’t always live happily ever after. But one of the big points (the biggest by far for me) from Jeannette’s talk this morning was: God is big enough to hear our cries and complaints and accusations and shaken fists and anger and despair–and He doesn’t mind. He wants to hear it. He wants us to vent. In fact, when viewed from an eternal perspective, we likely wouldn’t mind our current plight if only we could figuratively raise ourselves up and peer out over the eternal landscape. Our trials and tribulations here would seem pretty small. Not that it matters right now! Deadlines loom, words won’t come, bills need to be paid, kids rebel…life goes on. But every now and again, poke your head up into the God-plain of existense for just a moment and look at life from His perspective to regain a healthier perspective for yourself.

James Watkins – Writing to Change Lives (Major Morning Class)

Jeanette is a tough act to follow, but Jim Watkins is up to the task. This is the second day (of the four) I’ve taken his morning class on writing. I’m filling up an entire notebook with notes (and yes, I did purchase his book too). Jim started off by talking about how men and women process information differently, with some humorous anecdotes. He also talked about focusing your writing, not biting off more than you can digest in a single X (article, poem, book, etc.). What makes a good lead and how to grab them by the throat right up front. Organizing your message and article. And being persuasive. I’m learning a lot from Jim and really appreciate his honesty and transparency. Be sure to visit Jim’s website: www.JamesWatkins.com.

Rusty Wright – Secrets of Successful Humor

Rusty’s session on writing (and speaking) humorously came immediately after lunch. Perhaps the biggest laugh came at the beginning of the session while Rusty was introducing himself and the topic. He started off by saying hopefully lunch would not make us drowsy and he would do his best to keep the session lively, whereupon one of the conferees raised her hand to relate a very short story. She said that if Rusty should happen to notice her nodding off during the talk it would not be because of his material or delivery, but because she had taken two sleeping pills, quite by accident, just before entering the classroom. Chuckles rippled throughout the crowd. I thought she was a plant–but she was serious! And I thought how appropriate that it happened to Rusty prior to delivering a talk on humor. (If you ever read this Rusty, my apologies as I don’t believe I properly built the tension before relating this anecdote. But that’s not your fault–I need more work on my humor!) Rusty, as I’ve previously mentioned, is a speaker par excellence. And his humor session continued to prove it. I love his handouts and I mark all over them. I’ll be working harder on my humor bits.

I’ll add just one bit of advice I’ve heard along the way: All good humor has, at its core, a kernal or nugget of truth. That’s what makes it funny.

Rusty Wright – Unblocking Writers Block

Another excellent handout from Rusty with lots of ideas to get the brain going when it’s stuck. One thing in particular stood out for me. He didn’t say it quite this way, but it’s the way I heard it: High stress = low creativity. And another: Always carry something with you, like a pad, so you can write down ideas when the inspiration strikes. Visit Rusty’s website for more: www.probe.org/Rusty

James Watkins – Writing for Goldfish: Hooking Online Readers

Although I LOVE Jim’s talks, this one was a bit diappointing for me. And not for bad or incorrect content. The content was about how to construct web pages (that happen to be your articles) so people can find them and read them better. And he pointed out, quite correctly, the difference between online reading and print reading. My disappointment was two-fold: My day job is marketing, and a lot of it is online/electronic marketing, so the concepts he provided I already knew. Secondly and more importantly, my very strong sense is that most of the people at the conference don’t have their own blogs or websites and consequently most of the material went over their heads. I believe the writers at the conference would be better served (next year) with more Blog 101 types of courses. And a course on social media (Twitter, Facebook, LinkedIn and the like). So my criticism is not with Jim’s always excellent preparation and content, but a mismatch between it and the conferees. They were scratching their heads during the talk.

Having provided a gentle critique, I will tell you about a very important take away for me. It was near the end of Jim’s talk. I have blogged for a few years. Many of my blog postings deal with local politics with the occassional trip into national politics. I’ve often thought that my “pen” was perhaps too sharp–that my snarky sarcasms may be damaging my own testimony and the testimony of Christ. But I always seem to become possessed when writing on political topics about which I’m passionate and I just can’t help myself! Jim offered some advice that will help me. He said that while “attitude” in online writing is more edgy (and mine certainly is), we should ask ourselves this question: Will what I write cause people to draw closer to God or drive them further away? That sentence gave me pause. He also quoted Colossians 4:5 and said our writing, our speech, should be full of grace and truth as Paul wrote. And finally, he offered the acronym of OAF: always be Objective, Accurate, and Fair. Good words and good thoughts for writers to live by.

That’s it for Day 3! Looking forward to tomorrow.

I’m a commuter for the conference. I live about a half hour from Montrose, PA (on the outskirts of Binghamton, NY), so I’m not staying on site. But I don’t think that seriously detracts from the opportunity to connect with others, which is one of the best reasons to attend a conference. Witness this first day! Upon checking in, paying and receiving my conference kit, I decided to “sit a spell” on the front porch, parking myself in a rocking chair that will handle my size. Sitting in the same area were two older gentleman–older than me anyway. After I purused my conference materials, I started to engage in discussion with these two fellow writers, wondering what they write and why they were attending. I asked the first gentleman where he’s from, and he proceeded to tell me that although he and his wife have a place in the Buffalo area, and a summer place not far from Montrose, but he grew up in Norwich, NY. Wow! So did I, which I responded. I told him I grew up on the King Settlement Road between Norwich and New Berlin. He asked me where, his jaw noticeably dropping open. When I told him who I am and where, he about passed out. It seems that David Sawyer, the gentleman I was speaking to, grew up next door to my mother (and where I also grew up). He not only knew my mom’s entire family, but was best friends with my uncle David Slentz. And he knew my dad too! We visited for a half hour and I brought Dave up to speed on the family, who was still living, who had passed on, and what we’ve all been up to. He hasn’t seen my mom and dad in many years. During those years he married, became a school psychologist and retired from that profession nearly tens years ago, and now keeps busy writing and visiting his seven grandchildren. Isn’t it sweet to reconnect with old acquaintenances (and their families)?

The other gentleman in our threesome was Bob, and he’s from New Jersey–not far from the Delaware Water Gap. Bob has an interesting history. And no, I’m not related to him–not that I know of! Bob entered the military near the end of the Korean War and was asked to be a trainer/teacher. That fateful decision launched him in a lifetime profession of teaching, but not before he served 13 months on an island in the South China Sea with 50 men. After that experience he was discharged and went to NYU on a GI scholarship, for teaching. He went from one island that was 22 square miles to another–and worlds apart (not just in geography). Bob has lots of stories to tell and he’s now telling them through his writing.

Both men are rooted deeply in Christ and it showed in their speech. Already in the first 45 minutes of the conference, before an official word was spoken, I felt at home and at ease–like I’ve already made two important connections.

Before the evening session on this first day (which is the first session of the conference), I ambled off to dinner, sitting with Carlene VanCott, drama teacher and librarian at my children’s school. It was nice to catch up with Carlene and what’s happening with her family and in her life. She’s a writer, and an editor, and we often encourage each other to “keep writing” when we meet in passing at the school. During dinner several of the conference speakers were eating at the table where I sat. I thought I recognized one of them, Jeannette Windle, a fiction writer who grew up in South America, from a Twitter message she posted earlier in the day. She said she was off to the Montrose conference…so I mentioned I had seen it. That led to a discussion of Twitter, Facebook and LinkedIn, and involved David Fessenden (another conference speaker, managing editor for CLC Publications in Philadelphia) and his wife. The four of us had a great discussion at our table about social media and how it can be used for marketing. I was flattered they asked if I was doing a presentation on the topic! Alas no, I’m just a conferee. But, if Patti Souder reads this entry, keep me in mind for next year!

Did I mention that Montrose puts on great meals? The food is top notch, and of course, the conversations…! It’s fun to look around the dining room and see a room full of writers, from novice to those who have published numerous books. It’s high energy and just plain fun. When you tell someone else that you write “because I have to,” that’s all you need to say. They “get it”–no further explanation is necessary. It’s fun to be around other writers.

After dinner I had a slice of time, so I fired up the netbook (I have an Acer Aspire One) to check work-related emails. Another conference speaker–John Knapp, who is an author, textbook writer, editor and former English professor–engaged me in conversation, asking where I’m from, why I’m there, and our conversation turned to Twitter because I had just made an entry. He wanted to know more about Twitter, so I started to show him my Twitter account and explain what in the world it is and why it’s important. Unfortunately our conversation was cut short because the first session was starting and it was already 7:30 pm. We agreed I would show him more about Twitter later in the week–and I will.

After singing and announcements, we were treated to an opening speech given by Rusty Wright–author, journalist, columnist and lecturer on six continents. Let me say, I felt as though I were drinking from a firehose! He’s an excellent speaker, and the material he presented was not only inspiring, but practical. His topic tonight: Communicating Effectively with Secular Audiences. Rather than expound on his points, I’ll just say I’m purchasing the recording of the session because there was so much great material I literally could not take it all in.

After the close of the session, I said a “hello” to Ed (sorry Ed, I’ve forgotten your last name), whom I had met at a previous Montrose Writers’ conference 4-5 years ago. Ed has had two entries in the “Chicken Soup for the Soul” books. Well done Ed! He’s a talented writer, and a talented artist too.

And so, my soul seems filled to overflowing on just the first afternoon. I’m looking forward to the rest of the week, to inspiration, to honing my writing craft even more, and to meeting more interesting people.