Two of the biggest and brightest minds in the world of business (both of them authors), talk about why blogging is vitally important—for everyone! But especially for authors. Seth Godin, once VP of marketing for Yahoo! and author of books like Purple Cow, Permission Marketing and Linchpin sounds off about blogging, as does Tom Peters, once upon a time from McKinsey & Co and the author of business blockbusters including In Search of Excellence. The video is only 1 minute 37 seconds long. Give it a look.